A few months ago, we posted a blog honoring Smokey Bear on his 75th birthday. Smokey was created by the United States Forest Service in an effort to encourage people to be careful with fire. His was one of the most successful marketing campaigns in history.
The allure of Smokey Bear.
Smokey is adorable yet commanding. When he said to drown campfires and snuff out cigarettes you did it without question. Today, we know that forest fires are a natural phenomenon with beneficial ecological impacts, but Smokey’s message still resonates.
Two Winding Pathways readers shared their memories of Smokey Bear.
Tracy McPartland of Cedar Rapids sent us a photo of her with Smokey taken at the Smithsonian. “I loved Smokey Bear as a kid. I used to voice imitate him even though I don’t know what his voice was like.”
Smokey has been well-loved.
Jim Rainey is a retired US Army LTC who lives in Pennsylvania. Recently, he told us he received a Smokey doll from Santa in the early 1950s when he was four or five years old. “I was enchanted by Smokey. And, my doll still sits on the chair in my office. Sometimes my dog uses him as a pillow. At age 65, or so, he has patches on his jeans, is missing some hair, and part of his nose is gone. A few years ago, we asked our three daughters what they wanted of our stuff and was surprised when our oldest daughter said she wanted Smokey. Before then I was thinking of having him put in my casket, but I really didn’t want him locked in a box for eternity. I’ll let my daughter enjoy him and think of me,” he said.
Rich also has pleasant memories of Smokey and passed his image whenever he entered the Boise, Clearwater, or Idaho Panhandle National Forests during his college years. In 1974 he was a US Forest Service Hot Shot and fought three wildfires in Idaho. He’s kept a Smokey poster on his office wall for years.
There is confusion. Technically he’s Smokey Bear, not Smokey THE Bear.
A former college contact, the Fazio Family, owns Woodland Catalog Smokey Bear Gifts and has a store in Moscow, Idaho. Anyone wanting Smokey items can order it online. There’s a Smokey Bear museum in a state park in Capitan, New Mexico. You can take a brief virtual tour at
Smokey endures for the ages. His message is clear, and his presence is endearing.
