Hoover's Hatchery sign

A booming business in rural Iowa.

Our relationship with Hoover’s Hatchery started years ago and launched a long and mutually beneficial relationship that keeps growing.

Thanks to quality products and innovative management, the Hatchery, located in tiny, Rudd, Iowa, is thriving today and offers increasing services to its primary market – small flock owners. Raising tiny chicken flocks has become a popular backyard activity that combines fresh eggs with a fun learning experience.

Questions? Turn to Hoover’s Hatchery

Chick in hand

Hoover’s chicks are fed the best ingredients.

Many newcomers have limited or no experience keeping chickens. Hoover’s is there to help.  Want a mixed flock of docile hens that lay brown, blue, green, or white eggs? Hoover’s sells the chicks. Need help learning how to care for them? Hoover’s website is filled with tips and the staff is just a phone call away. Want to learn more?  Hoover’s will guide you. Hoover’s is accurate because as Tony Halsted, Director of Business Development, stated, “We rely on people who have kept chickens for years and know what they are doing.” They are successful because they innovate. Flock Journey is their latest innovation and expansion of partnering with businesses and small flock Ambassadors across the country. From backyard poultry experts in the northern climes to those in the South East to Homesteaders, Hoover’s works with experienced and creative people.

This winter Hoover’s is launching a new website called FlockJourney.com. It’s filled with chicken keeping tips.  Marketing Manager, Kelsey Spotts, explains that Flockjourney is a “…one-stop-shop for backyard poultry.” Visitors can come to one site to get all the information they need.

Partners

Tony speaking

Innovation has helped the business grow.

Hoover’s Hatchery partners with several proactive businesses to support healthy poultry. Strong Animals out of Marshall, MN, advocates natural solutions to poultry care. Nature Serve in DeMotte, IN, formulates poultry feed for optimal nutrition.

So, how does Winding Pathways fit?  We write blogs for Hoover’s Websites and help with a monthly Facebook Live program. Take a peek at Hoover’s Hatchery website. And be sure to order your chicks early as the business is booming.  And, Flockjourney is a one-stop site for information on Lifestyle, Breeds, and Poultry Care. The images are engaging, the blogs and videos both informative and entertaining, and topics range from warm treats to decorating the coop for holidays to chickens off the grid. There is always something brightening up the website, thus, encouraging your creativity as a poultry owner.

One of Several Hoover’s Hatchery Ambassadors

Why Winding Pathways? Well, we have plenty of experience. Rich has been keeping chickens since he was a child in New Jersey in the 1950s and Marion grew up in a family that gardened and raised chickens and pigs in New England. The Pattersons have kept chickens for most of their married life, tested many breeds in small flocks, and experimented to find easy and effective ways to keep chickens.

We blog occasionally about chickens on Winding Pathways and are proud to be part of the team with Hoover’s Hatchery to help encourage people everywhere to keep small flocks in ways that are fun, productive, and safe.